Digital Marketing Specialist II - Carlsbad, CA

Date Posted: 02/18/2021

Equity Staffing has a new exciting Digital Marketing opportunity with a Fortune 150 Life Sciences company who is growing their Marketing team in their Carlsbad, CA location! The Digital Marketing Specialist II opportunity is a great fit for candidates with 2-5 years of digital marketing, e-business, and marketing analytics experience!

$30/hr.

Duration: 1 year, opportunity to go longer

Summary:
The Digital Marketing Specialist II reports to the Digital Marketing Manager and will work closely with the Global Market Development Managers overseeing business portfolios, Product Management, and other cross-functional partners, and internal/external agencies.

Primary Duties:

- Enable and initiate activities across digital marketing channels to support execution in social, display, search, 3rd party etc.
- Delivery of ongoing reporting and campaign analysis leveraging Adobe Analytics, Power BI and others.
- Look for innovation in digital, present and sell-in ideas and drive for execution.
- Work closely with Global and Regional Market Development Managers to support all digital programs in a global scale.
- Assist with strategy and execution of digital marketing channels and processes across multiple areas of business.
- Create and curate digital marketing content needed to help drive awareness, demand, and conversion of Sample Prep products.
- Work with internal and external account lead(s) to learn, share and implement best-in-class digital marketing campaigns.
- Conduct throughout audience analyses creating, curating and managing vertical, retargeting and look alike audiences across division and other business units.
- Assist with invoice and budget management and other related financial tasks for end of fiscal period/quarter.
- Regularly conduct benchmark analysis and prepare reports for business partners.
- May perform other related duties as required and/or assigned.
- Travel might be required (Up to 10%).

Qualifications:

- Bachelor’s degree in business, marketing, science, or related degree.
- 2-5 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position.
- Strong understanding of all digital channels, best practices and ability to implement those.
- Exceptional communication skills (presentation, email, conference calls, etc.).
- Analytical thinking skills and experience in analyzing trends on a business and capable of turning into reports and presentations.
- Strong business acumen and customer focus.
- Fluency in Mandarin a plus, but not required.


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Atlanta, GA

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