Digital Marketing Specialist II - Carlsbad, CA

Date Posted: 02/18/2021

Equity Staffing has a new exciting Digital Marketing opportunity with a Fortune 150 Life Sciences company who is growing their Marketing team in their Carlsbad, CA location! The Digital Marketing Specialist II opportunity is a great fit for candidates with 2-5 years of digital marketing, e-business, and marketing analytics experience!


Duration: 1 year, opportunity to go longer

The Digital Marketing Specialist II reports to the Digital Marketing Manager and will work closely with the Global Market Development Managers overseeing business portfolios, Product Management, and other cross-functional partners, and internal/external agencies.

Primary Duties:

- Enable and initiate activities across digital marketing channels to support execution in social, display, search, 3rd party etc.
- Delivery of ongoing reporting and campaign analysis leveraging Adobe Analytics, Power BI and others.
- Look for innovation in digital, present and sell-in ideas and drive for execution.
- Work closely with Global and Regional Market Development Managers to support all digital programs in a global scale.
- Assist with strategy and execution of digital marketing channels and processes across multiple areas of business.
- Create and curate digital marketing content needed to help drive awareness, demand, and conversion of Sample Prep products.
- Work with internal and external account lead(s) to learn, share and implement best-in-class digital marketing campaigns.
- Conduct throughout audience analyses creating, curating and managing vertical, retargeting and look alike audiences across division and other business units.
- Assist with invoice and budget management and other related financial tasks for end of fiscal period/quarter.
- Regularly conduct benchmark analysis and prepare reports for business partners.
- May perform other related duties as required and/or assigned.
- Travel might be required (Up to 10%).


- Bachelor’s degree in business, marketing, science, or related degree.
- 2-5 years of experience in marketing, e-business, analytics, technical service, product management or other closely related position.
- Strong understanding of all digital channels, best practices and ability to implement those.
- Exceptional communication skills (presentation, email, conference calls, etc.).
- Analytical thinking skills and experience in analyzing trends on a business and capable of turning into reports and presentations.
- Strong business acumen and customer focus.
- Fluency in Mandarin a plus, but not required.



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